Dear reader,

I hate to break it to you, but success you can revel in has to last.

• “going viral” is often an accident

• “Rapid growth” is tumultuous

• “being discovered” often brings more problems than benefits

It doesn’t mean these happenings are wrong, or even bad.

It just means that sudden success does not equate to a lifetime of prosperity.

(it’s simply a helpful shortcut on your way there)

You can go viral and then fade into irrelevance.

You can grow quickly only to fizzle out at the top.

You can get a spotlight and not know what to do with it.

Our need to get to our goals quickly often clouds our vision on the way there.

We should not desire to achieve rapid success without a plan.

We should instead desire to attain sustainment.

1️⃣ A PROBLEM: you have a goal

“ GOOOOOOODNESS, business Mom.

Goals are problems now???? “

No, but they can become problems. Bear with me.

AHEM, anyways,

Goals are great,

but sometimes we get so lost in chasing a goal and getting it quickly,

that we destroy other parts of our life.

2️⃣ THE REALIZATION - outcomes are pointless if you cannot sustain them.

You will a 6-figure contract with a dream client early on in your business.

CONGRATS !

but wait, there’s more !

You get so excited you blow it over the course of a few months trying to do the best job possible and race against the strict deadlines this client set for you.

(You’d be surprised how easy this is to do)

Between equipment, contractors, and travel to accommodate the requirements, you’re left with a whopping - $1,500.

And now you’re stuck at square one.

You finished early!

but you’re broke 👀

What went wrong?

You lucked into an incredible opportunity, but when it happened you didn’t move properly to sustain that “win” for yourself.

You got so focused on your goal of a quick win for the client that you delivered in a rush at your own detriment.

 3️⃣ SOLUTION: slow and steady actually does win the race 🐢

It’s easy to be in a rush.

Life is stressful.

We are constantly stimulated with stress.

It is when we break through the noise, take a deep breath, and think clearly that we change the pace.

Force a bit of slowness.

Put thoughts ahead of our decision-making.

You can still embrace the quick wins,

but when they occur, you must think through how you move forward.

SUSTAIN THE WIN. Make it last.

What I’m trying to say in my own roundabout way is:

Don’t rush your way out of a positive, long-lasting improvement in your life.

AN OBJECT IN MOTION STAYS IN MOTION.

Make sure that motion is headed in the right direction. 💪

desire to attain sustainment ✨

4️⃣ No nuance this week; I said what I said.

Until next Thursday, unsolicited advice from your business Mom…

• let me remind you again to be kind to your neighbors,

• Juneteenth as a holiday is not a replacement for actual reparations,

• and nobody is illegal on stolen land 🩷

Love,

your business Mom

Did you catch our podcast double header?

Kimmy Coleman joined us to dive into everything from faith and career pivots to Naruto.

Naomi Wilkins stepped in to remind us to track our expenses and dropped gems about parenthood and creativity along the way.

New to the business family or just don’t remember what I taught you before?

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pssssssssst, if you were on LinkedIn, you would see that I launched a new venture with Abdullah Babur, ABx2

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